Course Description:
This course will examine the intersection between nuclear technology and public relations. Students will learn how to effectively communicate complex scientific concepts related to nuclear technology to the public. The course will cover personal and societal risk perceptions, opinions, and decisions related to nuclear technology, and how to address them through effective communication. In addition, students will learn about the science of nuclear safety and how to communicate about it in a clear and concise manner.
Course Structure:
Module 1: Understanding Nuclear Perceptions
Introduction to nuclear technology
Personal and societal risk perceptions related to nuclear technology
Opinions, confidence, and decisions related to nuclear technology
The role of public relations in nuclear communications
Module 2: Communicating Nuclear Safety
Understanding the science of nuclear safety
Balancing risks and protection of humans
Damage and stress from nuclear accidents
Time to repair and collective dose
Safety margins and beneficial and adaptive effects
Module 3: Navigating Public Perception and the Media
Perceptions of radiation and its effects
Public concern about nuclear technology
Communicating about testing and fallout from nuclear accidents
Judging radiation safety
The current political climate surrounding nuclear technology
Module 4: Strategic Communications Planning
Developing a communication strategy for nuclear technology
Crisis communications planning
Building trust with stakeholders
Monitoring and evaluating communication efforts
Assessment:
Quizzes and exams covering each module
Develop a communications plan for a new nuclear build
Class participation and discussion
Learning Outcomes:
Upon completion of this course, students will be able to:
Understand personal and societal risk perceptions related to nuclear technology and how to address them through effective communication
Communicate complex scientific concepts related to nuclear safety in a clear and concise manner
Navigate public perception and the media surrounding nuclear technology
Develop a communication strategy for nuclear technology and crisis communications planning
Build trust with stakeholders and effectively monitor and evaluate communication efforts.
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